Business decision template
Should I launch this new product or service?
Launch now, test small first, or drop it? Compare the options against evidence, cost and focus.
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Options to compare
- Launch now
- Test with a small group first
- Drop the idea
What usually matters
- Money & salary
- Learning & new experiences
- Stress & peace of mind
- What other people think
Questions to sit with
- What evidence do I have that customers want this?
- What's the cost if it flops?
- Does it distract from what's already working?
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